Unicorn Journalism  

You are the content marketing chief of a business company?  Or you are the editor of a publishing house? We publish regurlarly constructive solutions about traditional companies how they can thrive without doing anyones harm. We find the unicorns out there and report about them for you. 

The principles of Unicorn Journalism

Digital Indigenous

We are extreme digital nomads. We are digital indians. We travel with the seasonal cycles from country to country. We work from on the road with a solar battery in our tent or mobile internet on the river bed, in CoWorking Spaces or in cafés with WLAN.  We travel with our e-bikes from place to place of our digital reporting.

Green Work 

We ride the e-bike because we want to show that digital technology and the stay in the green nature are a harmonious combination.  We practice the working form "Green Work".

European Journalism after John Rawls

We are convinced that business journalism must serve to help minorities and reduce privileges.  For this reason, we are guided by the principle of fairness of the economic philosopher John Rawls, which states that social and economic inequalities are to be shaped in such a way that they can reasonably be expected to serve everyone's benefit, and are associated with positions and offices that should be open to everyone.  That is why our reporting particularly includes the perspectives of youth, migrants and women, the latter accounting after Eurostat for only 17% of senior management positions in the European Union.  Young people and children are generally regarded as the losers of the corona crisis, and that is why we pay particular attention to Europe's youth in our reporting.

Solution-oriented MoJo journalism

We write and produce audio and video pieces constructively about the solutions to economic and social problems, instead of just naming shortcomings.  This is referred also as „constructive journalism“. As reporters of a new generation, we work consistently digitally and are committed to so-called mobile journalism (MoJo).


We offer a clear explanation of complex technological and economical causalities. Simple and presice language is our strength.

Data Journalism

We have the know-how and the ability to structure huge amounts of data using the analysis of artificial intelligence.  In this way, we find connections that often remain hidden from the mere subjective view of a journalist.  Data-based journalism offers us a further factual basis.

Journalists for Transparency – J4T

We base our reporting on the principles of Transparency International.  Our working methods are open and honest.  We are reliable in our working relationships and condemn bribery and corruption wherever we find it.  We are committed to timely and accurate reporting to our media partners.

Product Cooperations

We do honest product testing of technical applications in relation to e-mobility, digital applications and mobile nomadism. Our terms and conditions of testing you can fnd here. 


We report for you as company

We provide videos in YouTube quality (4k resolution, 20mpx), audio contributions in public radio quality and articles in fascinating storytelling.

Individual arrangements

Individual arrangements for correspondent interviews or a focus on a specific sub-reporting along our four topics are possible. If you have certain technical pre-conditions or fixed time intervals for your media channel, we are happy to adapt our reporting to your needs. 

What we produce per month

2 - 4 videos (5, 10, 20 and 40 minutes)

2 - 4 articles with photos (3000 - 10,000 characters)

2 - 4 audio contributions  (5, 10, 20 and 40 minutes)

Pricing and language

Our articles are available in two languages: German and English. On this page you can have an overview of the content and a subsription possibility:


Single readers and viewers can obtain a individual subscription of reports of our journey for 5 € per month.

For the reprint of ndividual articles, videos and audio clips we base our hourly wage as base which are 100 €.

A monthly subscription to our trip costs 2500 € is available for companies of any kind.

Social Media

We communicate consistently and regularly via social media with our followers   We ensure that our media partners are appropriately mentioned and linked regularly.  To do this, we use the Youtube, LinkedIn and Instagram networks with the highest priority, as the interaction rate is highest here.  We also share our contributions via Facebook and Twitter, Tiktok, Tumbrl and Pinterest.

Topics of Unicorn Journalism in 2020​

The Journalistic key question of Unicorn Journalism is: WHERE IS THE MONEY AFTER COVID-19?



Economic corruption or fair state aid?

In many EU countries, a major debate on distributive justice was conducted during the Corona crisis.  We examine the question of which companies were "systemically relevant enough" to be saved by state aid and which industries were affected by the largest wave of insolvencies.  We want to compare the similarities and differences according to which different EU national states prioritized their state aid.



Political corruption or legitimate emergency measures?

To what extent has Corona corrupted the political process?  In Poland, the national parliamentary elections have been postponed, in Hungary, emergency laws have been put into effect by the government in a coup d'état, with false testimony punishable by up to five years in prison.  We want to investigate which laws are still in force after the Corona crisis and how the legislation of nation states has changed permanently, thus denying political advancement to fewer beneficiaries and poorer people.



Digital systems versus traditional bureaucracy

The Baltic states Latvia, Lithuania and Estonia have had a lower Covid-19 infection curve than the Western states.  We want to investigate how these "digital tiger states" have reacted to the crisis.  Our focus is especially on the "digital superstate" Estonia, where citizens were able to report their Corona sick leave online in the national health register within days - a register that many EU states do not even have yet.  State-imposed agility and a national market model that is consistently geared towards digital technologies may have done more to save lives in the crisis situation than the policies of continental states whose market economies are dominated by calvinism and catholicism.  Based on the analysis of these states, we like to describe how crisis situations can be better mastered in the future with little effort but the highest digital efficiency.

A new era: The resilience of digital companies

We want to find out which companies with consistent digital business models in Latvia, Lithuania and Sweden have survived the crisis particularly well and which common prerequisites they share in terms of management style or internal organisational processes.


We examine the relationship between Russia, the European Union and the US regarding recent measures of counterintelligence during Covid-19. This topic is part of the price grant which was awarded for Valerie Lux as „Young German Journalist for Economy of the Year 2018“ by „Friedrich and Isabell Vogel Foundation“.


The definition of social entrepreneurship is to help alleviate major societal problems through private entrepreneurship.  Nobel Peace Prize winner Mohammed Yunus is a social entrepreneur, his Graham Green Bank helps citizens out of poverty by successfully providing microcredits to women for decades.  On our journey, we will pay special attention to companies that operate profitably according to these principles and set an example for other founders.  We report on companies in the EU trade register that have created profitable balance sheets with social visions and profitable business models, that have survived the crisis and are role models for other founders.

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Postfach 910615, 30426 DE-Hannover, VAT-Number: DE321082845

©2020 by Einhornconsulting.